We believe we do a disservice to the industry and ourselves if we openly state or even allude that Network Marketing is easy. It’s not!
Nor is any business Work at Home or brick & mortar. Anyone who does say different is not being wholly truthful.
Network Marketing requires three main ingredients: time, effort, and money.
- Time is just a matter of redirecting your habits. Not easy but doable. The time directly impacts your efficiency.
- The effort is entirely controllable by the individual and directly impacts your effectiveness.
- Money is self-limiting and directly affects both efficiency and effectiveness.
An individual must find the best combination of the three that works for them. Someone else can’t tell you what that combination is but can help you find it (for example, a good sponsor).
The new member faces a daunting task and competition when it comes to “advertising”.
Finding that “best combination” of time, effort, and money is a growth experience. Rarely will it just appear education (self and provided) plus mentoring (if available) are essential factors and hopefully a fact of life. However, “advertising” is not impossible.
Advertising is just whatever method you choose to “reach” people. It might be the traditional newspaper or ezine ad or the simple greeting and sharing with a friend. How you “advertise” or “share” can take many forms.
There are free and inexpensive methods that do work. It’s a matter of finding those that work for you.
Writing and submitting articles on free platforms
Writing and submitting articles is an excellent method. It requires time & effort but no money. The benefits include increased link popularity for the URL used in your sig box (significant for search engine ranking), branding, and reach.
Plus, it’s viral. Often your article is archived by publishers and directories available well after it was originally offered. Plus, publishers and webmasters will often “pick up” your article again well after you originally submitted it.
Having Business cards
Business cards are always a good method and more inexpensive than one realizes. You can even make your own. Just pass them out like candy stores, church, ball games, local events, restaurants (leave 1 with your bill), businesses you frequent, networking meetings, local Chamber Of Commerce. Your imagination only limits the possibilities.
Print and distribute flyers, posters, postcards, brochures
Print and distribute flyers, posters, postcards, brochures, etc., can also be done very inexpensively. You can make your own on your PC or purchase custom or ready-made templates from numerous online providers. You could even strike up a joint venture with a local community provider. They print it for you and include their “advert” somewhere you distribute. You both win, you pay less, and maybe influence that partner to be involved in your business.
Using Web decals
Web decals on your vehicle(s) is another inexpensive method. Create one with a short “catchline” and your URL. The cost is less, but the visibility is priceless.
Having Newspaper/magazine ads
Newspaper/magazine ads can be found that isn’t going to cost an arm and a leg. Local publications are an excellent place to start.
These are just a few examples.
Of course, there are the traditional ads, leads programs, Forum participation (sig line – branding reputation), search engines, “3-foot rule”, etc. Most of these will cost you money, time & effort.
The key, we believe, is in being creative and sticking to what best fits your time, effort, money combination. It is and should be a personal choice. If the dollar “cost” doesn’t give you the dollar “value” you hope for, keep looking. But don’t EVER give up.
Diversify, use multiple methods. Why limit yourself to just “one path”?
Don’t mislead them with false expectations or pressure them into uncomfortable actions. Lead them to solutions that best fit their expectations & abilities (time, effort, money).
Sending any message to prospects that denies effort is involved or necessary misleads folks into becoming part of the “failed or quit” statistics.
It leads to false expectations.