Local customers play an important role in the success of any local business. This is precisely how local SEO comes to the fore. It helps the providers of such services overtake their competitors on the search engine results page (SERPs). That said, you need the combination of a smart strategy and a professional approach to make the most of the concept.
Here’s a step-by-step guide on how you can go about it.
In general, SEO is all about using the right keywords and placing them in your ad content in the right way. You might want to use it to bring in as many prospects as you can to pay a visit to your business arena. For this purpose, it is best to look for keywords that relate to your business but are less likely to face competition from your competitors.
You can either take the help of Google to find out such highly valued keywords or get to know more about it from your friends or even potential customers. There are several ways to accomplish this task.
Though it takes some time, it pays dividends in the long run for businesses that stick to this concept.
You will need to be a little creative to identify the right set of keywords. This can be a little tricky. After all, it is easier said than done.
It’s no rocket science, though. You can begin with the basic search queries that a customer is likely to use. For instance, you can either add common search terms in your targeted keyphrases such as “near me” or “reliable your service near me” “best your service near me”.
You can also make similar considerations while choosing keywords for your business.
While some providers hire specialized SEO experts to identify the keywords, others do their own research. Regardless of the approach, you adopt for the purpose; it is important that you choose keywords that have lower competition.
Going with a long-tail keyword may not be easy to fit into your content. It may also look or sound a little uncommon. But such keywords are easy to rank due to their low competition.
So, as far as possible, try choosing a long-tail query that has low competition but directly relates to your business.
Now that you have the keywords for your local SEO campaign along with an effective strategy, you are ready for the next step. What you need to do now is to list your business in one of the categories on Google My Business.
Steps to add your business on Google My Business
Local search is the part that can boost your business manifold. When you miss this key piece of the puzzle, you are losing a major chunk of your regular customer base. With Google placing a high importance on its ‘near me’ feature, businesses need to list themselves on Google My Business Listings.
To optimize your website for local searches, enlist your business on local search engines. Claim your location, provide essential information like business hours, website links, and contact details. It will boost traffic and you will be amazed to see a rise in your SEO score through increased site traffic by merely enlisting as a local business.
Citations are the mentions of the contact data of your business on the Internet. Getting consistent citations will help build a credible image of your brand in the eye of your target audience.
You can manage the citations, backlinks, and reviews on your business website with the following steps:
Website content audit plays a crucial part in optimizing a website to be SEO friendly and bring the best user experience. Your website content needs to be fresh, useful, and relevant to your targeted traffic requirements.
When time passes, the content on your website can become irrelevant or inaccurate. Therefore the ranking will go down as Google hasn’t seen your updated information, and by default, the search engine will downgrade your website and prioritize other new contents that are fresh and meet user needs.
Identifying whether your website is facing those issues requires auditing your website content to find out the core problem and modify it accordingly.
We all understand the worth of our mobile phones in this era where it is no less than oxygen to human beings. In such a scenario, the maximum time is spent on mobile. Even searching for similar businesses like yours in the local, anyone would consider typing it on their mobile rather than switching on their laptop to do the same.
So if your website is not mobile-friendly, then there are high chances that you will be missing the prospect click on your page. So consider getting your website mobile-friendly, fast, and secure at the same time so that the users can have a bang on experience while browsing through your website.
Also, if your website has large-sized images, ensure that it doesn’t take much time to download. Otherwise, the user may lose interest in your page and would rather think of switching to some other website to quench the thirst of their queries.
The world is a global village, and social media is the local village. If you do not publicize your website, no one will know about it. No matter how interesting and informative content you’ve put, you need to let people know about your website.
Create business pages on Facebook, Twitter, Instagram, Linkedin, and any local website. Keep posting original, interesting, and engaging posts regularly and your contact information accessible to all. You will notice the surge in traffic in just a few days.
Social media is one of the best ways to spread the word about your business and connect with consumers and networks worldwide.
Continuous posting in social media accounts can be very tedious though. It becomes very painful and time-consuming to keep track of all the audience engagements, negative reviews, inquiries about your products and services. Also, it will not be secure if you are sharing login with multiple social media coordinators.
These days there are some tools that can assist you in effortlessly schedule your posts. They will also keep track of engagements and so on.
Here we will discuss the best free social media management tools for your business:
To help your target audience locate your business with ease, add the contact information of your products and services on the contact page. You can also include the same on the homepage and the footer of each page of your website.
Brand reputation gives a solid base to a brand to popularize its goods and services among clients. Gone are the days when people used to go by recommendations. These days, the majority of the customers rely on online reviews to judge the usefulness of a product.
Once your business establishes its online presence and becomes popular among its potential clients, the latter will look for ways to know more about its offerings.
By offering your services with your head and heart together, you will be able to gain the trust of your clients. Consequently, it will help you earn positive reviews.
Encourage your customers to share their valuable feedback about your services. This will be your best bet to find out if your services are up to the liking of your prospects.
Customer testimonials can go either way. It may be positive or negative. Critical reviews about your business, if not dealt with, can impact its image. Reputation management is the only tool with which you can handle the problem with a professional touch.
Never overlook the importance of replying to a customer query if you find it in any of the reviews. This practice will not only boost the image of your brand among potential customers but also help you retain your existing clients.
To do well in your business, you will need to stay ahead of your competitors. It is easier said than done. However, a well-planned strategy can see you through all the challenges.
Steps to do SEO Competitor Analysis:
Following the local tactics is just like a cherry on top of the cake which allures the potential clients to come and enjoy it. Same is the case when you set up a business online and wish to have a good clientele.
Keeping the dominant role of local SEO in digital marketing for long-term business growth in mind, you might want to adopt the strategy for growing your business niche. You can accomplish the task with finesse by following the steps above.
Now that you have learned the secret of how you can propel your business to the heights of success, get started with it now!