If you’re using AdWords or AdSense, you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud, and how is it accomplished?
When Google’s AdSense appeared, many people doubted Google’s idea would be marketable and actually generate any profits. Yet as we stand here today, it’s probably the most well-known pay per click venture in the world.
AdSense is an easy program to grasp: it’s a great form of advertising, bringing many benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher), people encourage this form of publicity.
You’ve probably encountered the word AdWords at least once or twice. You know it has something to do with Google. But if you were asked what AdWords is really about, would you be able to answer the question?
Google is one a key player in the field of search engines. It dominates the market and generates 75% of the Internet’s search traffic.
What are the different features and advantages of Google Adwords that seem to attract more and more businesses into engaging in it?
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