To know why Adsense is essential for your content sites is to know first how this works.
If you’re using AdWords or AdSense, you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud, and how is it accomplished?
When Google’s AdSense appeared, many people doubted Google’s idea would be marketable and actually generate any profits. Yet as we stand here today, it’s probably the most well-known pay per click venture in the world.
AdSense is an easy program to grasp: it’s a great form of advertising, bringing many benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher), people encourage this form of publicity.