People have included all kinds of sales pitch in their sales letter but sometimes wouldn’t achieve their results. The importance of a sales letter is likened to having a shop to sell cars. If your shop’s looks aren’t delivering a good impression, no one will be going to buy your cars.
Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:
What’s in it for me?
The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention from the beginning with your headline. Create a compelling headline and tell your visitors what they will get in one shot through your headline.
How will my life be better?
This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort?
Study your niche market until you know what emotional buttons to push and you’ll see a huge increase in your sales instantly. Use their desires to attract themselves, that’s where you will get them nodding their heads and continue reading right until the end.
Why should I trust you?
People are sceptical when it requires them to take out their wallets to buy a certain product. It would help if you cleared their doubts by providing positive testimonials from your previous customers and emphasising your product’s benefits.
If you don’t have testimonials for your product, search for forums related to your niche and offer to give a complimentary copy in exchange for a testimonial – usually you will get a hot response in no time.
What will happen if I say no?
You are not going to let them say no; that’s it. Remind them about the problems that they are having, the frustrations, how much money will they lose, or how sad their lives are currently – and tell them how they can change all of them in one shot, just by a small investment in your product.
Will I be stuck with your product?
This is where you seal the deal. Tell them that you provide a 100% satisfaction guarantee; they must get it now. The most important thing is to make them buy, and the rest depends on their choices. 70% of the people who purchase a product would not refund it unless they saw something similar before or planned to only “borrow” it since the beginning.
When you have all these points to answer your prospects’ questions in your sales letter, not only will you gain an unfair advantage over your competition but also let your prospect know that you care about their problems and you have the solution that they need.