A Guide to Creating SEO optimized Titles and Meta Descriptions

A Guide to Creating SEO optimized Titles and Meta Descriptions


Meta title and Meta description act as a signpost for the website on search result pages. They provide quick insights into the page content and explain the relevance of the webpage content to a user’s search intent. Thus, to maximise the click-through rates, it is essential to create titles and meta descriptions that provide an apt overview of the webpage content and grasp maximum user attention.

The Hash Agency brings you a quick guide to create compelling titles and meta descriptions to improve your SEO rankings.

    What is SEO Optimized Page Title?

     A webpage title also referred to as a title tag, is a succinct description of a webpage that appears at the top of a browser window and displays in search engine results.

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    Title tag shows at the top of the browser

    A title is a piece of critical information for a user to understand the relevancy of a search result to their query. It is often the primary piece of information that helps the user to decide whether to click to a webpage. According to Copyblogger, 80% of users decide to click on a search result based on their understanding of the website content through page title. Therefore, creating brief but comprehensive titles for your webpages is a matter of utmost importance.

    How to Create SEO Optimized Page Titles?

     Follow the tips listed below to produce quality meta titles:

    Make Sure There is a Title for Every Page

    As mentioned above, a title provides an overview of the page. Thus, ensure that each web page of your website has its own title. Some of the FREE tools can help you do a quick content audit, such as:

    1. The Hash Agency FREE Webpage Audit Tool,
    2. Screaming Frog SEO Spider,
    3. SEMrush Site SEO Health Checker.

    Make Sure Title is Descriptive and Concise

    A webpage title should be concise yet descriptive. The title needs to be compelling and topic-focused. Since users mostly spend 3 seconds skimming a website’s content, the golden places of a webpage like a title should communicate the key message. Use the key phrases from the content that aptly communicate the reader about the information contained in the webpage.

    Make Sure the Title Length is Optimized

    Avoid unnecessarily long or wordy titles, as they get cut off in the search result page if it exceeds the maximum recommended length. The title length should be under 60 characters. However, the exact limit is determined by 600-pixel as per Google suggestion. Space was undertaken by a character also influences the length of the title. For instance, an uppercase character like “W” is wider and are likely to take more space than small letters like “i”. 


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    Source: Moz.com

    In the image above, the first title possessed 77 characters yet displayed in the full title. On the contrary, the title below is of only 42 characters yet is cut off in results. This is because the first contains narrow and small letters like “i”, “t”, “l” while the bottom one has more capital and wider letters that naturally consume more space.

    Thus, minimise the use of capital words as this may severely limit the number of characters displayed in Google’s search result pages.

    Words and Phrases to Avoid in Titles

    Avoid imprecise titles like ‘Home’ or ‘Profile’ as it is less likely for such titles to engage users. Such vague titles always reduce click-through rate as the user won’t click on a page that does not communicate with them. These titles tend to cause search engines to think that the webpage duplicates content across your website or even other websites.

    Make sure to do Keyword Research

    Since titles must communicate the essence of the webpage content, it is recommended to use relevant keywords for your website contents, it is recommended to use long-tail keywords and LSI keywords (Latent Semantic Indexing keywords) as they are related terms to the topic and used most by Google search bots to deeply understand all the contents on your website.

    A good keyword research strategy will help connect your targeted audience easily through the search engine machine because it matches the user’s intent and communicates the right message. Follow our keywords research guide to grab some tips for a better keyword research strategy and get your website rank higher in search engines.

    Remember not to stuff the title tag with keywords to avoid your site to be devalued or filtered by Google Penguin Penalty. Check out our blog to know more about how to write SEO optimized webpage title and headings.

    What is SEO Optimized Meta Description?

     A meta description refers to a snippet that appears at the bottom of the page title in a search result. Meta description explains the relevancy of the webpage content, and facilitates a user with a summary of a page’s content and gives them a quick insight into the page content. This is why it is essential to optimise the meta description to enhance click-through rate and quickly catch your targeted audience’s attention on search result pages.

    How to Create SEO Meta Description?

    These following tips will help you to produce high quality and effective meta description:

    Make Sure to Optimize Meta Description Length

    It is advised to keep meta descriptions long enough to communicate the user idea of the content sufficiently. Google generally truncates snippets to 160 characters. Thus, it is advised to keep descriptions between 50-160 characters.

    Finding Words and Phrases Your Target Audience Use in Search Engines

    Ensure to include the relevant content focused keywords in the meta description. Search engines often highlight the keywords from the search query in bold in meta descriptions to show relevance to the user. At the same time, do not stuff the snippet with keywords that make it hard for a user to read and list your website spammy.

    Create a Custom Meta Description for Each Webpage

    Never duplicate meta description even though it won’t get your website penalized, but the duplicates will make your website more misleading than helpful as per Google suggestion.

    Creating descriptions that are page-specific and accurately communicate the page information will help drive clicks to your website. So, make sure to create unique descriptions for each of your webpages.

    To check the uniqueness of meta descriptions across your website, you can try these FREE bulk meta description checker tool, such as:

    1. SEO Review Bulk meta description checker,
    2. Site-Analyzer Bulk Meta Title & Description Checker,
    3. Climb Marketing Bulk Meta Description Pixel Width Checker,
    4. BuzzStream Meta Tag Extractor.

    Create Call-to-action in Meta Description

    Including a call-to-action in each meta description to drive more clicks to your landing page, such as “Click to know more”, “Call us”, “Book a free consultation” or “Click to get extra 10% off”. Such call to actions tends to gain a user’s attention, generate curiosity, and encourage the user to click on the website.

    Meta Titles and Meta descriptions act as a signpost in search results for a user which guides them about what they can expect in a web page. Ensure to produce quality and compelling titles and meta description to enhance your click-through rate and get higher rank in search result pages. Follow the above-listed guide and achieve the desired results. 

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