Each business aims to be ranked in the top search engine result pages in today’s competitive world. To reach the top 10 SERPs, it requires a strong SEO strategy that can help your website beat other competitors’ online presence and win the SEO battle.
The Hash Agency brings you a detailed 7-step guide to help you rank better in search engines.
Identify keyword opportunities
The foremost step for website search engine optimisation is to research for appropriate keywords. The right keywords are the one which is used by the prospects to search for a business, products and services that have good search volume ratio and don’t possess insane competition. Determine the potential queries related to your business and base your targeted keywords around it. You may want to go through this guide to keyword research to understand in detail the process of choosing the right keywords.
After identifying the right keywords, it is time to tell Google your keywords. Use general keywords on your website’s homepage while product or service-specific keywords for the other pages. The idea is to help Google understand your website’s content and each page’s purpose, so Google bot can easily decide where your website should be ranking SERPs for those relevant keywords.
This involves including keywords into:
Using Headings And Subheadings
Headings help to structure and organise a webpage. Thus, they help users as well as search engines to skim your content and understand it quickly. Ensure to add primary keywords into your headings to communicate the content’s relevancy for the related topic.
To learn more about HTML headings, check out our blog post for structuring web page content with HTML heading tags.
Write A Great Meta Description
Meta description, displayed underneath the search results, provide a quick brief of page content. Meta description, along with the page titles, convince the reader whether the website content is relevant to their research or not. Thus, they profoundly influence the CTR, which determine your SEO rankings. So, ensure to add target keywords into the meta descriptions appropriately to convince a user and drive your CTR.
Optimize Your URLs For SEO
A clean URL that matches the title of the page is more appealing and trustworthy to Google and your consumer. Therefore, optimise your URL with the target keywords and match the title to brighten your chances of reaching the top of Google search result pages.
Optimize Your Images with Alt-Text
Alternative text, aka ALT text, makes the image readable for Google. Otherwise, Google cannot. Hence, add keywords to the ALT texts of images to further convince Google to display your page first.
Create More Meaningful Content
Quality content is the key driver of your website rankings. When the content is created to match your user’s intent, it not only attracts the user but makes them stay. This reduces the bounce rate and improves your site’s credibility and relevance. To have a deeper understanding of creating relevant content, check out our blogs with tips and suggestion to build a successful content marketing campaign.
Google’s Hummingbird algorithm update (2013) specifies that the search engine will rank the content based upon its relevancy to the user’s intent and not just literal. Thus, research your prospects’ insight to produce high-quality contents. Strategically position the website keywords into content during the website design and development phase to let Google Bots see the topic’s relevancy to the user’s intent. This will aid you in getting higher search engine rankings for your website.
Make Sure Your Website Is Responsive
A responsive website refers to a website’s ability to mould itself according to the screen size of a user. Unresponsive websites lose their structure and cause issues like navigational problems, distorted images, haphazard arrangement etc., when displayed on different devices. For instance, a mobile responsive website will look unprofessional when displayed on high-resolution devices like desktops or laptops. This creates a negative and frustrating user experience and results in the user leaving your website.
Besides, the recent update of Google’s algorithm for SEO in 2015 favours the websites with mobile-friendly websites and penalises those who don’t comply. This is because almost 50% of Google’s search traffic comes from mobile devices. Thus, create a responsive website design to achieve a higher ranking and a pleasant user experience. Check out our blog to learn more about the explanation and instruction on creating a responsive website design.
Speed Up Your Website for More Traffic & Conversions
Since 2010, Google has always considered a good loading speed as a critical factor in determining a website’s rank. In the recent 2018 updates, Google accommodated this factor as a key ranking determinant for mobile searches. Poor site speeds also dishearten a user on-page, as evident from the fact that 40% of user tend to leave a site if it does not load within 3 seconds. The figure for mobile users leaving the site for the cause is even higher, i.e., 53% (Web Solutions).
Test your website’s speed and set performance benchmarks using the following Google online free SEO tools:
Google’s Page Speed Insights: PageSpeed Insights is an online tool that helps identify performance best practices on any given website, provides suggestions on a webpage’s optimizations, and suggests overall ideas of how to make a website faster. This tool can be accessed directly in any browser.
Google’s Test My Site: Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online.
Optimize Your Google My Business Listing
Since the increase in mobile traffic in recent years has been exponentially high, please make the most of it by optimising your website for local SEO. Google My Business Listing will increase your reach to the consumer and help your brand listing have greater exposure to local potential customers. Imagine that you have a coffee shop name “Coffee Sydney” and someone living nearby searching for a coffee shop near him by typing on Google Map “coffee near me”. Then your business will show up immediately on the map, which likely brings you a chance to gain one more new customer.
Besides, listing your business on local directories also improves your online presence, earns more authentic reviews, and gains a reputation over time. Ensure to provide the NAP, i.e. Name, Address and Phone, to your Google listing to make sure you won’t miss any potential customer nearby.
Position ‘Zero’ – Featured Snippets Optimization
Position’ zero’, also known as a featured snippet, features above the first organic search result. When a user puts a query through Google, the search engines pull the relevant content from the website and displays it in the answer box.
Figure 1: What is Position ‘Zero’
The dialogue box features a link to the site and the relevant part of the material that satisfies the user’s query. Thus, this position gets significant user’s attention, even more than the search results on the page. Here, posting content that relevant to the user search queries in your market plays a vital role. Research what your prospects are looking for, what keywords they use, and pepper your website with those clear, concise, and authoritative answers accordingly.
Building Backlinks and Fix Broken Links
Getting quality backlinks from websites that have high-authority domains are the most weighted ranking factor. They establish the credibility of the website, increase website traffic and results in higher rankings. Quality links on your website also aid in establishing credibility and authority. It is vital to audit your website often to ensure no broken links lead to 404 errors, as this discourages a good website experience.
In essence, to improve your website ranking, you should focus on improving the user experience. Ultimately, that will help you to keep up with Google’s changing algorithms. Besides, it is recommended to regularly audit your website to have a deeper understanding of your website’s positives and negatives and fix it accordingly. Check out our free website audit tool to check your website’s quality now.