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Keyword Research: A Simple but effective Guide for better ranks in SERPs

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A Simple Guide to Keyword Research

How to make your website rank high in the search result page and is your website content or blog optimized for search engine and targeted audience? There are many ways you can follow, and one of those methods is to research and add relevant keywords organically in your contents. Keywords help increase the visibility of your website to Internet users when they are searching for relevant topics. However, the question is how to find the appropriate keywords that will boost website ranks.


This article will show you steps to conduct keyword research, after reading this article you may have some good ideas to perform the keyword research better. 


    What is keywords research and why is it important? 


    Keywords research is the process of identifying and analysing the words that users enter into search box. Keywords are one of the metric to improve the website quality, relevancy and therefore attracts more visitors to your website. In SEO world, it is essential to do keyword research, so to stay relevant and visible, using the right keywords can help increase traffic to your website with help from Google search machine. Therefore, make your website stand out among competitors and rank higher in search engines.


    So, how to start the process of finding the right keywords for your content marketing?


    Keyword research steps




    Before starting the keywords research, make sure that you know the topic you are planning to write and who your target audience is. Another important insight is you need to be aware of what words your targeted audience will search for the topic you are writing. This insight is crucial as it helps you improve the quality and relevancy of your article.


    After clarifying your audience persona, let start to create a list of potential keywords that you want to use in the article as well as to rank for. The keywords should be related to the service or products that business is offering. For example, your business is offering digital marketing services, so the potential keywords would be digital marketing, marketing agency, digital marketing service or local marketing services. And, don’t forget to add the region keywords behind your targeted keywords to improve local ranks.


    Finding relevant keywords 


    You might find it challenging to identify keywords that would be connected to your topic and what is the volume search for those keywords. Fingertip, just type your topic or your “brainstorming keywords” into search box, and then scroll down to the end of the search page where you will see the section: “Searches related to …”. Here you will see a list of synonyms or related keywords that other people have searched for – these people can be your targeted audience as well.


    Please note that the keywords suggestion from Google will be regionally different. Google will prioritize search results based on user search behaviour, device and regions. To see results for a different country, visit the Search settings page, under Region Settings, choose a region. At the bottom of the page, click Save. Now you can check for the same keywords but Google will show you the search results for your preferred Country.

    Finding relevant keywords

     Figure 1. Google.com

    Another tip is when you are typing the word in the search box, Google automatically makes suggestions to your search. It is also a great way to understand what users are usually typing into the google box.

    Finding keyword synonyms

     Figure 2. Google.com 



    Check keyword ranks


    The next step is you have to check the keyword ranking. If the keyword ranks low, that means that people will not read your content. The higher rank, the more opportunities for the post to rank in the top 10 of search results. There are a lot of tools that provide keywords search results with the search volume accordingly. Here is the list of tools for keyword research:


    ·      SEMrush: Discover your competitors, improve your SEO and boost your rankings. Let try and unlock the full marketing potential of your website.

    ·      Ahrefs: You don’t have to be an SEO pro to rank higher and get more traffic. It’s a powerful but easy to learn SEO toolset with a passionate community.


    ·      Moz Rank Checker: A professional SEO Site Auditing Tool designed to give your rankings a boost. 

    ·      Google Search Console: Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.


    ·      Soovle: Search suggestions and completions from the top providers on the internet. Easy to use, fast and efficient.


    There are way more tools for keyword research, but here are the most popular ones. All these keyword research tools will give you data regarding the keywords. The keyword search tools will usually show:


    ·      Search volume: how many searches are expected for particular keywords within a certain time frame

    ·      Cost-per-click:  a price you pay for each click

    ·      Average position: the average rank of the keywords over a certain time

    ·      Keyword difficulty: how many backlinks are needed to rank in the top 10 for these keywords


    Also, when you are adding the location, you can see the ranking of the words for that particular place. For example, if your business is located in Sydney, you might want to know what keywords people in Sydney use when they are searching for particular topics. This insight will give you a bigger picture of what your content should have in order to increase local awareness.


    Another useful tip for content marketers would be to try to analyse your competitor website’s performance by looking at what particular keywords other businesses are ranking for. You can use Ahrefs’ Site Explorer to discover organic keywords that your competitors rank for.


    Bonus tip: Look at the keywords trends through Google Trends. The software will show you changes that is faced by keywords in search engine volume over time. Also, the tool gives you some suggestions on other keywords related to the topic.


    Decide keywords length 


    There are 2 types of keywords: short-tail and long-tail. Short-tail keywords are usually shorter than 3 words, while, long-tails are above three. It is recommended to include both, short and long ones. This will make your site more visible in the search results.


    Why we need to mix it? Firstly, when people search, they usually write short keywords, therefore your website should appear for the short-tail keywords. Secondly, long-tail keywords are less competitive, therefore if your business just starts to kick off, you need to apply the keywords, where the competition rate is low.


    Finalizing your keywords choice 


    After you have done all the steps it is time to choose the keywords that will help boost your website visibility. Each step from this guide will make your business website more visible in the search engine. When coming with the final keywords list, it is essential to check the keywords organic click-through-rate (CTR), search volume and cost per click (CPC).


    Don’t forget to mix short-tail keywords with long tails ones in order to rank higher in the search result page (SERPs). Try to prioritize the keywords that are more likely to give conversion and also have high search volume. You might consider looking at other metrics, such as keywords difficulty, KEI (keyword effectiveness index), current keyword ranking.


    At The Hash Agency, we have digital marketing professionals who can assist in creating engaging content for your website according to the latest SEO guidelines and applying different marketing strategies that will improve your website visibility. Book us now!



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