Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements that appear on a website, usually in a combination of graphics and text, to encourage Internet users to click through these advertisements to your website.
The most common form of banner ads is an advertisement that appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically, banner ads can come in various shapes and sizes.
This article will take a look at the effectiveness of banners and methods for placing these banner ads.
Find a ideal banner ad location
Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea. It can be a tremendous waste of money as well as other resources such as time and effort. Therefore, business owners who are considering using banner ads to promote their business should learn how to use banner ads effectively and find an ideal location for placing their banner ads.
An ideal location for a banner ad is prominently displayed on a website that receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services.
For example, consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website that offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.
Make use of ad exchange groups
In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website, but in exchange, they agree to post one or more advertisements on their own website.
Ad exchange groups are a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited information about the banner ads that appear on his website. In most cases, business owners can decline to host advertisements that they deem to be offensive but cannot specifically choose the banner ads they must post.
Consider the effectiveness of your banner ads
Finally, when posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on other websites, but they should monitor the results of the advertising to determine if one style is more effective than another.
Measuring the performance of each of your banner ads is crucial. If one style is enjoying a great deal of success while the other is not, the business owner may wish to use the more successful style for all of their banner ads or redesign the less successful style to make it more appealing to Internet users.