5 Free tools for Social Media Management | Why they are good for Small Businesses

best free social media management softwares and apps
Social media is one of the best ways to spread the word about your business and connect with consumers and networks worldwide. Continuous posting in social media accounts can be very tedious though. It becomes very painful and time consuming to keep track of all the audience engagements, negative reviews, inquiries about your products and services. Also it will not be secure if you are sharing login with multiple social media coordinators. These days there are some tools which can assist you effortlessly schedule your posts. They will also keep track of engagements and so on. 
Here we will discuss the best free social media management tools for your business:

Hootsuite

Hootsuite is one of the most well-known and trusted apps in social media management for scheduling and marketing. The following features of Hootsuite make it favorite among its users:
  • Assist in scheduling posts across multi social media channels
  • Effortlessly collaborate with team members
  • Generate in-depth yet easy-to-understand social media report 
  • Built-in features to manage teamwork
It has a free plan which can be sufficient for most small businesses. With the free plan, you can manage three social channels and can post up to 30 scheduled posts. For accessing more features you may have to get access to paid version.

Crowdfire

Crowdfire can be used to schedule social media posts. It keeps track of how every post is doing and any conversations within your channel. The free package lets you connect up to 4 social media accounts and schedule up to 10 posts.
 
Its key features are:
 
  • It finds out appropriate content based on your subject matter of interest
  • It can leverage and use content from your sites and blogs 
  • Daily reports that comprise analytics on account performance

Google Analytics

No matter in what way you utilize your social media marketing, without a way to evaluate your return on investment (ROI), all of your hard work may not give intended results. It is important to scrutinize your campaign performance and ask tough questions like:
 
  • How much traffic is driven to your website through social channels?
  • Overall how long do visitors from social media websites spend on your website?
  • Which content does the visitors engage with and for how long? What actions do they take on the website?
To answer all these queries, Google Analytics will help you. You should set up Google analytics on your website to observe and examine your traffic. It will show you how your social media does the hard work of bringing in new leads and traffic to your website. And the best part is it’s free!!

Tweet Deck

TweetDeck is one of the most recognized tools for managing content on Twitter. It is a free application that allows you to handle numerous (unrestricted) Twitter accounts from an integrated interface. It is a trustworthy tool for businesses that are looking for a real-time tracked and organized engagement abilities on Twitter platform.
With the help of TweetDeck, you can generate a modified interface for your Twitter account. You can check lots of users, hash tags, lists and channel. If you are interested to building an audience on Twitter and engaging with your customers on this platform, TweetDeck is a must have.

Zoho Social

Zoho Social can assist you in managing multiple social media channels. It can monitor significant keywords, mentions and of course help you schedule posts swiftly across multiple social media platforms through a single interface.
Zoho has a free plan. You’ll get access to the essential features, like scheduling and publishing to major social media platforms, lead management, and provide basic reports. The free plan only allows 1 management account. 
Using these tools can also help you get better at managing social media marketing for your business as you will come across more reports, analysis and trends across platforms. If you are looking for more expert advice in social media marketing, we are here to help.
The team at Hash Agency is made up of expert marketers, developers, and designers and we know fully well what it takes to get actual outcomes online. We also keep track on the metrics which tell us what kind of content is helpful for creating leads and generating revenues for your specific business. For us, our clients’ achievements are the most important measure of our performance.
Through our experience, we’ve learned that each social media platform has its own set of advantages. We will help you in optimizing your social media presence, strategizing and executing the most efficient social media advertisements to popularize your brand image, its products and services. Additionally, we can also produce relevant and compelling content to attract quality leads. Our agency can create the blend of digital channels more appropriate for your brand and specific industry you are in to enhance your reach, conversions and profits.

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