Acing the SEO game is not a cakewalk. You have to be on point with programming, keywords, content, tags and hyperlinks. In layman’s terms, your webpage should be difficult to ignore. The more time visitors spend on your website, the better the domain reputation and revenues you are likely to get. Gone are the days when you can get more views merely by stuffing the keywords on your webpage. Now you need to make ensure that your audience gets the most informative and engaging content which is almost exclusively available on your website.
So, how do you win this game? Have a look at the five most popular trends in SEO below which will help you equip yourself with better SEO strategies:
Content length and matter
Consumers now demand more in-depth articles that give them an insight into the matter. Focus on long articles of around 2000 words. Strategically place the long-tail keywords to drive organic traffic. Ensure that your article has proper H1, H2, and H3 tags with a table of contents and an executive summary that clearly explains what your article is about. A well-researched article always stands out.
Include links to reliable websites, established blogs as well as internal linkages to relevant content.
When you deliver customized content to your target users, it is more effective at directing them to your website. Leverage all your digital marketing channels e.g. Newsletters, follow-up emails, social networking sites, push notifications, etc. This approach enhances customer engagement and improves your ROI. If you are into the business to business content marketing, this can be argued to be the most crucial part of your SEO strategy.
Content is king but this is only true for authentic content. Duplicate content or plagiarism just annoys search engine bots and they will consider your website as spam. In some cases, it may not index your web pages or not allow your website to partner with them to benefit from Google AdSense. Did you know that about 90% of customers admit that they trust a website with authentic content? Authentic content will help you improve brand loyalty.
Optimized for mobile
Most consumers use smartphones to follow their favourite social media platforms and websites. Ensure that your website is optimized for all the popular devices such as phones, tablets and desktops. Your website design must be attractive and trendy. You may need to look for website design ideas or consult a reputed local web design agency who can give you the best advice on this specific and complex topic.
When you collaborate with popular blogging platforms or aggregator websites, you gain more trust not just from your target audience but also from search engine bots as they understand that you are working hard behind the scenes to bring out informative and relevant content to the audience. In addition, you will get a huge advantage by building links to these popular platforms as it will help raise your DA score (domain authority).
Whether you are new to Guest blogs or looking for more Guest blog in related services, please do feel free to reach out to us and we’ll help you get the most appropriate solution.
To help you further, we have listed five of the best SEO Chrome extensions which will meet most of your SEO-related requirements:
Have a look:
Keyword surfer: It gives you the best insights about global as well as local search volumes for each of the specific keywords that you are planning to target.
Mozbar: Mozbar tells you about the domain authority and page authority of any webpage you visit. It will help you in scanning the most reliable and authoritative pages.
Meta SEO Inspector: Meta SEO inspector tells you if your Meta tags are placed properly.
Pagespeed Insights: This tells you how long it takes for your website to load on desktop as well as mobile devices. It also provides you with insights on which aspects of your website need to be optimized or removed to speed-up your website load time. The best part is that Pagespeed Insights also give solutions on how to resolve the underlying issues as well.
Fatrank: This tells you about your site’s page-rank based on given keywords. All you need to do is open this extension from your website and then enter any keyword. It will tell you the page rank.
Content marketing is the most effective way to reach your target customer base and keep them engaged. With help from free SEO Chrome extensions like Google rank checker, Mozbar and SEO SERP, you will get clear ideas about how to interact with your users and convert leads with targeted content. Also, your website should be easily discoverable, so make sure that you have a basic understanding of both on-page and off-page search engine optimization.
Content marketing and social media marketing are the most crucial tools to attract quality leads. We at The Hash Agency, understand what needs to be optimized to improve page ranks, gain trust and obtain prime spots on search engine result pages.
We help drive high-quality organic traffic to your website. Our copywriters have experience in an array of content services such as landing page content strategy and inbound marketing strategy which is crucial to converting leads into customers. Our mission is to help our customers with top-notch content marketing strategy and services.