One of the key factors in business is marketing.
Marketing is a way of making a product or service known by employing strategies which use different media to achieve this goal.
Marketing can be in the form of print, audio or visual media. However, the costs that are associated with marketing are to be taken seriously. High percentages of products’ prices are used to recover the costs associated with marketing these products.
With the advent of the Internet, marketing had made a shift towards the virtual world. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can deliver the same results.
Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords.
It is a system which is based on the bidding for key words by businesses. When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser.
The website which has the highest bids will be displayed in the Adwords section. This technique is proven to be a cost-effective way of marketing through the Internet.
What are the different features and advantages of Google Adwords that seem to attract more and more businesses into engaging in it?
Here are some of them:
1) Traffic generation
Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic on the Internet.
The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google, and this implies the effects of using Google Adwords to market one’s product or service.
2) Target Audience
By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection.
It clearly segments the market by analyzing the keywords inputted by the searcher and the keywords that the businesses bid on.
3) Control on Budget
This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to.
Participants are charged by Google for the number of clicks that is generated by the Adword system. Google has no business with regards to whatever happens to the transactions after the “click” has been done.
A business can actually set a budget to analyze the strategies it employs in the Adwords system effectively. If the daily budget is already exhausted, the participant is taken out of the bidding for the day, preventing loss of money through advertising.
The Google Adwords system is designed to give the figures that businesses can use in assessing their progress in marketing their products through Adwords.
Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.
Adwords give the businesses flexibility in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, design, and the combination of keywords they would like to bid on.
Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message. It is a very efficient format which can be developed easily and can be altered anytime by the businesses themselves.
There are other ways of marketing one’s products and services through the Internet, and Google Adwords is just one of them. However, the Google Adwords system has advantages that are unique to it.
Using Google Adwords will vary depending on the strategy that the businesses employ in advertising their products.
Businesses are encouraged to join the Adwords bandwagon, but they are advised to do so with careful planning.