Google is one of the most popular things out there on the Internet. Google dominates the field of search engines.
According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages searched through search engines.
Google has also devised a way to be able to put Internet marketing through a whole different level.
Because of its market dominance, it has the capability to be able to set up a new pay-per-click system which aims at matching sellers and buyers.
Google has developed what is not referred to as Google Adwords.
What is Google Adwords?
Google Adwords is one of the most promising advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.
If one would look at the window of an Internet browser and search something on the Google search engine, you will notice a section containing “sponsored links” at the right-hand side of the screen.
These are the Adwords advertisements. These are websites which pay to be shown whenever a certain phrase or word is searched through Google.
Business bid for their preferred keywords when they use the Adwords system.
For example, a business that is engaged in selling laptops may opt to bid for search phrases such as “laptops for sale” “cheap notebooks” if they are applicable to their products.
Bidding in the Google Adwords system to get the prime spots is primarily based on two factors: the click-thru-rate and the amount of the bid.
The amount of the bid will depend on the bidder yourself. Bids can go as low as a nickel per click up to fifty dollars per click.
The bidder must know how much to spend because the system charges the bidding price whenever the website is clicked through the Adwords system. Another factor is the click-thru-rate or the rate by which people are clicking the website.
Usually, the top three sites that are shown on the Adwords screen are the most popular and have the highest bids.
How to Engage in Adwords?
If one is looking into using the Google Adwords system as an advertising tool, you can read the guidelines and the terms of conditions through the Google website.
There are a few steps which we could tackle on how to start using Google Adwords.
The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account.
It would help if you considered the different strategies you would want to employ right from the start in terms of selecting keywords and the combinations of these words to maximize the returns from engaging in this endeavour.
You should also target the right market in selecting the right language and countries in which you would want your ads to appear.
If one is selling products which would be of no use for citizens of other countries or if the option of exporting the products is not available, you might as well stick with your own country.
You wouldn’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an Adgroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.
Google will ask an advertiser what you would want to put in your advertisements. The advertisement should contain a title line and a body.
The title line is composed of a maximum of 25 characters and the body should contain a maximum of two lines which contain 35 characters each.
The real challenge in designing advertisements for Google Adwords is to attract customers and get them to click the website effectively.
A concise but striking advertisement is particularly efficient in getting the attention of the surfers.
When a prospective customer clicks a website through the Google Adwords screen, a continuous set of efforts should be taken.
The link in the Adword should not necessarily be the home page of a website but should be a web page wherein you can find information that is important to you.
The link, perhaps, can be the “products” section of the website.
These are just some of the basic things that one must be able to digest to get a general feel of what Google Adwords is all about.
One must be diligent in studying the different aspects of this system to get the most out of it.